Lofoten, Svalbard and Senja: Our October Road Trip Through Arctic Norway

October 2024 · Lofoten · Svalbard · Senja
Norway in a Toyota Yaris

Twelve days in Arctic Norway: Lofoten, Svalbard and Senja, a drone that nearly drowned, and the northern lights we finally saw once we stopped expecting them.

Hussain and Mariya standing on the Ryten summit in Lofoten with Kvalvika beach and the Norwegian Sea below
Hussain and Mariya on the Ryten summit above Kvalvika beach, Lofoten, October 2024
Mumbai → New Delhi → Kuwait → Paris → Oslo → Evenes → Kabelvåg → Henningsvær → Ryten → Reine → Å → Nusfjord → Ballstad → Harstad → Tromsø → Svalbard → Senja → Oslo → Kuwait → Home

It started with our Mumbai flight getting cancelled. Not a great omen when you’ve spent weeks planning a road trip to the top of the world. We were booked Mumbai → Kuwait → Paris → Oslo → Evenes, and the very first leg simply vanished from the booking. I looked for other tickets and everything was expensive. So I did the most boring thing possible: I wrote an email to the airline explaining what had happened. They actually called me back.

I asked if we could fly New Delhi to Kuwait instead and keep every other leg the same. They said yes, but it had to go through our agent, budgetair.in. I emailed them and then spent the next three or four days in a low-grade state of dread, even though everyone kept telling me it would be fine. It was fine, obviously. But you know how it is.

Hussain and Mariya taking a selfie at the airport in India before flying to Kuwait
Leaving India · Oct 7
Airline check-in counters at the airport at the start of the trip
Check-in for the first leg
Aerial view of desert mountains and dry riverbeds seen from the plane window
Over the desert on the way to Paris

There was one more thing to sort out before any of that: the kids. They were staying with Mariya’s parents in Pune and flying there alone for the first time, which meant minor tickets, unaccompanied minor forms, all of it. They were genuinely excited, which made it much easier on us. Once we stopped overthinking it, their first solo flight was more of an adventure for them than a worry for us.

Our Norway trip at a glance

DatesRouteHighlights
Oct 7–8India → Kuwait → Paris → OsloThree hours in Paris, a night at Oslo airport
Oct 9Evenes → KabelvågPicking up the car, first day in Lofoten
Oct 10Henningsvær → Ryten → Reine → ÅFootball stadium, the Ryten hike, Reine
Oct 11Å → Reine → Nusfjord → BallstadReinefjorden ferry, Hamnøy, Storvatnet, Nusfjord
Oct 12Ballstad → Harstad → TromsøHaukland, Eggum, the coastal ship, northern lights
Oct 13–16SvalbardLongyearbyen, Pyramiden, the Global Seed Vault
Oct 16Tromsø → toward FinlandNorthern lights on a dark inland road
Oct 17–18SenjaQuiet roads, ferries, coastline
Oct 18–19Tromsø → Oslo → Kuwait → homeThe long way back
Oslo to Oslo

Our route through Norway

October 8–18, 2024

We flew into Oslo from Paris, slept at the airport, and flew north to Evenes the next morning. From there we drove the length of Lofoten and back to Harstad, took the express boat to Tromsø, flew to Svalbard and back, chased the northern lights toward Finland, spent two days on Senja, and flew from Tromsø back to Oslo. That is about 1,350 km of driving, plus boats, ferries and four flights within Norway.

Illustrated map of our ten-day Norway trip, Oslo to Oslo, October 2024Day 1 Oslo to Evenes and the drive to Kabelvåg. Day 2 Henningsvær, the Ryten hike, Reine and Å. Day 3 the Reinefjorden ferry, Hamnøy, Storvatnet, Nusfjord and Ballstad. Day 4 Haukland, Eggum, Harstad and the express boat to Tromsø. Days 5 to 7 Svalbard: Longyearbyen, Pyramiden and the Seed Vault. Day 8 back to Tromsø and a northern lights drive toward Finland. Day 9 the ferry to Senja and Segla. Day 10 Senja to Tromsø and the flight back to Oslo.Norwegian SeaVestfjordenLofotenthe football pitchthe drone that nearly drownedRyten summit, Kvalvikared rorbuerfjord ferryvegan burritosStorvatnetHaukland Beachsheep everywhereKabelvågSvolværHenningsværRytenReineÅHamnøyNusfjordBallstadLeknesHauklandEggum2DAY 2 · 149 km3DAY 3 · 103 km4DAY 4 · 275 kmto Evenes airport →and Harstad (Day 4) →N10 kmLOFOTEN · DAYS 1–4northern lights, finally!SWEDENFINLANDSenjaexpress boatEvenesHarstadFinnsnesTromsøSkibotnSeglaSenjahopen1DAY 1 · 172 km8DAY 8 · 320 km9DAY 9 · 110 km10DAY 10 · 217 kmDAY 4 · boat to Tromsø← LofotenTHE FAR NORTH · DAYS 4, 8–10SVALBARD · DAYS 5–75–7LongyearbyenPyramidenOct 13–1678° NORTHPyramiden by boatpolar bear signsthe Seed VaultOSLO · START AND FINISHOslo airportOct 8 · midnight landing, slept on the sofasOct 9 · ✈ north to Evenes (Day 1)Oct 18 · ✈ back from Tromsø (Day 10)DAY BY DAY1Oslo ✈ Evenes, drive to KabelvågOCT 9 · 172 km2Henningsvær, Ryten, Reine, ÅOCT 10 · 149 km3Ferry, Hamnøy, Nusfjord, BallstadOCT 11 · 103 km4Haukland, Eggum, boat to TromsøOCT 12 · 275 km5–7Svalbard: Longyearbyen, PyramidenOCT 13–15 · ✈8Back to Tromsø, aurora drive eastOCT 16 · 320 km9Ferry to Senja, SeglaOCT 17 · 110 km10Senja → Tromsø ✈ OsloOCT 18 · 217 kmDRIVEBOAT OR FERRYFLIGHTWHERE WE SLEPTNorway, Oslo to OsloTEN DAYS · OCTOBER 2024 · ~1,350 KM OF DRIVING · HUSSAIN & MARIYA
Our ten days in Norway, day by day: Lofoten, the far north, Svalbard, and Oslo at both ends · swipe to explore
En route · Stopover

A three-hour layover in Paris

October 8 · CDG

When we landed in Paris we still had all our luggage with us, which is not ideal for sightseeing. We spent about 30 minutes looking for the left-luggage room at CDG, and when we found it there was a queue. CDG is enormous and the signs are less helpful than the airport seems to think. Pay attention, or you’ll walk to the wrong terminal twice.

Hussain and Mariya smiling under the large PARIS sign at Charles de Gaulle airport
CDG · Paris, finally
Mariya crossing a Paris street with a suitcase in front of a colourful mural
Paris, luggage and all

There was a queue for train tickets too, so I downloaded the app and bought them on my phone. The app was not user friendly. I’ve used Swedish public transport apps, and they’re clean, simple and obvious. Paris is the opposite.

Selfie of Hussain and Mariya on the RER train platform heading into Paris
On the RER into the city
Hussain in a yellow jacket pulling a bright green suitcase down a Paris street
Pulling the suitcase through Paris

Somewhere on that train I decided we should buy a drone. I’d been looking at the DJI Neo for a while: good specs, compact, and forgiving enough for someone who had never seriously flown one. Mariya assumed I meant renting one, until she realised I was actually buying it. Her reaction was basically “huh”. Mine was basically “ya, why not”.

Hussain and Mariya taking a selfie on a tree-lined path in the Luxembourg Gardens, Paris
Luxembourg Gardens · a quick stop near the DJI store
Selfie of Hussain and Mariya on a Paris street with the dome of the Panthéon behind them
The Panthéon behind us

The DJI store was close to the Luxembourg Gardens, so we took a few photos there, went in, bought the drone and got the VAT refund form filled out. Then a cab to the Eiffel Tower. I had seen it before. Mariya hadn’t. Her first reaction was “ah, it’s not that big”, which is fair. It’s a lot of metal.

The Eiffel Tower against a blue sky with scattered clouds, seen from the street in front of it
The Eiffel Tower from the Champ de Mars side
Video: the Eiffel Tower, up close

We didn’t go up. The queues were long, we had no time, and honestly the view from the road opposite is more fun anyway. Photographers everywhere, couples dressed up for their big backdrop moment. Mariya had brought a red coat specifically for this, and I had rented a bulky DSLR even though I am not a photographer. I sort of managed it. We took a lot of photos, a few couple shots and some videos for reels, all in about 45 minutes, and then it was back to the airport.

Mariya in a red coat smiling beneath the iron arches of the Eiffel Tower
The red coat did its job
Selfie of Mariya and Hussain in sunglasses with the Eiffel Tower behind them
Forty-five minutes in Paris
Mariya sitting on the pavement with the Eiffel Tower in the background
A short sit-down
Mariya in a red coat leading Hussain by the hand toward the Eiffel Tower
Follow me to the Eiffel Tower
Hussain in a yellow jacket holding Mariya's hand with the Eiffel Tower behind him
And the other way round

Check-in at CDG was its own adventure. Automated check-in, self-tagging luggage, and then the QR code on the boarding pass wouldn’t scan. Someone at the counter sorted it out and printed our tags, and then we ran for security. We made it. The flight to Oslo was almost full and everyone looked tired.

Transit · Overnight

A night at Oslo airport

October 8–9

We landed in Oslo around 11:30 at night and our connection to Evenes was at 6 in the morning. That’s about six hours, so we decided to sleep in the airport instead of paying for a hotel for a few hours.

Oslo is one of the better airports to get stuck in. There are big sofas you can properly stretch out on, nobody bothers you, and there are charging points everywhere, so our phones and cameras were full by morning. The toilets were clean and huge, which sounds like an odd thing to mention, but after CDG it was a relief. Food was the one problem. At that hour there was almost nothing vegetarian, and whatever was open was mostly meat. We managed, but if you’re vegetarian and passing through Oslo at 1am, carry something.

It’s better to ask than not to ask. That’s probably the lesson of the whole trip.

What nearly derailed us was the luggage. In Paris we’d been told our bags would be transferred to Evenes automatically. We were almost at the gate when, on impulse, I stopped at the SAS counter and asked. The woman there made a call and told us our bags were sitting in unclaimed baggage at carousel 10. We had to collect them and check them in again ourselves.

If we’d only found out at the gate, the bags would have gone on the next day’s flight and we’d have started an Arctic road trip with nothing. So we ran to carousel 10, grabbed the bags, checked them in again and still made the flight with time to breathe.

Sun rising over a sea of clouds seen past the wing of an SAS plane
Sunrise above the clouds · Oslo to Evenes
Green fields, farms and autumn hills of northern Norway seen from the plane on approach to Evenes
Coming in to land · first look at the Arctic
Grey water and a low green island under heavy cloud on the descent into Evenes
Final approach into Evenes
Video: sunrise above the clouds
Lofoten · Day 1

Evenes airport and driving on the wrong side

October 9

Evenes is a small airport with two carousels. It was cold, grey and nearly raining when we walked off the plane. I grew up in India, where you drive on the left. Norway drives on the right, so this was my first time on the other side of the road, in an unfamiliar car, in the Arctic, on roads I’d never seen.

The Avis desk checked my licence (I had my international driving permit as well, which made it smooth) and put a damage hold on my card. The car was brand new with no scratches, so we filmed a quick walk-around video just to have it on record. There was nothing to note, which is the best outcome. Keys in hand, off we went.

It was a Toyota Yaris hybrid: compact, very clean, heated seats and a heated steering wheel. Comfortable for two. We had two large suitcases, one in the boot and one on the back seat. That worked for us, but if you’re four people with four bags, you’ll have a problem. Two people and two big bags is about the limit for a Yaris.

The first few minutes on the right side of the road were the most tense. After that your brain adjusts. Mostly.

We’d hoped to catch a fjord boat trip from Svolvær that afternoon, but we were too late and couldn’t work out where to park. When we called the boat company, the woman who answered said she was on leave. That was the end of that, so we headed for our place in Kabelvåg.

Lofoten · Kabelvåg

The very small hostel in Kabelvåg

October 9, evening

We got to the address at 2pm. Check-in was at 4. So we sat in the car, tired and hungry, eating snacks we’d carried from India. The thing is, we were parked outside the wrong house and didn’t know it. We waited two hours assuming someone would come out and wave us in. At 4 we called the host, and she said come over. The right house had been right there the whole time, already unlocked. I had followed the instructions a bit too literally.

Mariya in a red coat standing at the end of a long metal jetty over calm grey water in Kabelvåg
Kabelvåg · the jetty on our first afternoon
Selfie of Mariya and Hussain in front of red wooden houses and rocks in Kabelvåg
Day one in Lofoten
Hussain pointing at a row of red fishermen's cabins on the water in Kabelvåg
Red houses everywhere
Mariya with her arms spread wide on a wet path by the sea in Kabelvåg
Grey, wet and very happy about it

The room was very small. Not charmingly small, practically small: we couldn’t open both suitcases at the same time. You’d open one, deal with it, close it, then open the other. But it had a good shower, a proper kitchen and private parking, which is plenty when you’re just sleeping and leaving early. A French woman was staying there with her dog, just back from further up the islands, and she showed us how the heater worked. We’d been cold for a while and were too embarrassed to ask.

View from the hostel window in Kabelvåg looking out over a deck, the water and blue mountains
The view from the very small room
Small hostel room in Kabelvåg with two single beds, wooden walls and suitcases on the floor
The very small room
Mariya standing on a wet wooden pier with a small rocky island behind her
The pier at Kabelvåg
Hussain in a yellow jacket standing on a wooden pier in Kabelvåg
Island view

We tried for the northern lights that night. Total cloud. We went to sleep in two narrow beds in a small cold room, and it was genuinely fine.

Lofoten · Day 2

Henningsvær and its football stadium

October 10

We’d brought ready-to-eat vegetarian and vegan meals from home, the kind where you add hot water and wait. We made coffee in the kitchen and took everything out to the porch. It was very windy, but we sat outside anyway and had breakfast in Lofoten, which still sounds slightly unreal to me. Then we packed up and drove to the football stadium.

When it isn’t raining (and it often is), the October light in Lofoten has a low golden quality, even at midday, that you don’t get further south. The mountains come straight up out of the water. There’s no build-up. You’re just in it.

Selfie of Mariya and Hussain on the artificial grass of the Henningsvær football pitch
Henningsvær football stadium
Hussain and Mariya smiling at the edge of the Henningsvær stadium with the goal behind them
Sea on three sides
Video: hello from the Henningsvær stadium

The Henningsvær stadium sits at the very end of the village, surrounded by water on almost every side. A real pitch with painted lines and goalposts, the sea on three sides and mountains behind it. I wanted to fly the drone for the classic aerial shot, but the wind was too strong and I was still too new at it. If you want that aerial, Google it. There are plenty of good ones.

Mariya with arms outstretched on a rock beside the Henningsvær football pitch, with floodlights and a goal behind her
Henningsvær · a pitch at the end of the world

While we were there a film crew turned up. They’d booked the stadium for a private shoot and politely asked us to leave. We’d only been there 10 or 15 minutes. Lucky we came early. An hour later and we’d have seen nothing.

Road and bridge leading out of Henningsvær with low cloud over the mountains
Driving out of Henningsvær
Narrow road winding along the sea past steep rocky mountains in Lofoten
Coast road

From there the drive was beautiful the whole way. Narrow roads, wide roads, tunnels through mountains, bridges over water, fjords on both sides. I never got bored of it.

Jagged grey mountains rising straight out of the sea in Lofoten
Lofoten mountains
Snow-dusted mountain ridge above a lake beside the E10 in Lofoten
First snow on the peaks
Long bridge carrying the road across the water between Lofoten islands
Bridges over water
Empty two-lane road heading toward snow-capped peaks under a blue sky
Narrow roads, wide skies
Selfie of Mariya in a woolly hat and Hussain in a cap at a roadside viewpoint
A stop at the map board
Wide view of grassland, lakes and small islands under a dramatic sky in Lofoten
Fields, water and islands
Hussain standing with his arms out at a viewpoint overlooking water and islands
Taking it all in
Lofoten · On the E10

The drone and the very cold sea

October 10

A bit further on we stopped at a beach. Perfect sand, obviously freezing water, mountains right behind. We got out and I decided to try the drone again.

Hussain flying the DJI Neo drone from his phone while Mariya watches, on a white sand beach in Lofoten
The beach where the drone almost did not come back
Video: the drone's first flight

The drone went up, immediately drifted sideways in the wind, and then drifted further sideways toward the water. I pulled it back. It wasn’t graceful, but it didn’t go in the sea. We both laughed about it, but for a second I really thought I’d lost a brand new drone to the Norwegian Sea on day one of the road trip.

Mariya standing alone on a wide wet beach with a steep mountain behind
Freezing water, perfect sand
Wide Lofoten beach at low tide with a rocky headland and a single figure in the distance
The beach at low tide
Selfie of Hussain and Mariya on a wooden footbridge with a stream running down to the beach
Stopping by the stream
Lofoten · Day 2, continued

The Ryten hike above Kvalvika

October 10

Ryten had been on the plan from the start. Parking is at a private farm that’s been turned into a paid car park, 100 NOK. When we arrived the booth was empty. A few German tourists were standing around just as confused, and they said someone on the phone had told them to park and pay on the way back. We were about to do the same when someone appeared at the window a minute later. We paid, got our ticket, and set off. It cost us maybe ten minutes.

Mariya on a muddy farm track at the start of the Ryten trail with green fields and a mountain behind
Ryten · the start of the trail
Mariya with her arms stretched out above a lake on the Ryten trail
On the way up · the lake below

One of the nice things about the Ryten trail is the wooden planks laid along the path. It crosses private farmland that would otherwise be very muddy, so the planks show you exactly where to go and keep your boots clean. Someone clearly put a lot of thought into them, and the whole trail is well kept.

Video: walking the planks on the Ryten trail
Mariya standing on rocks beside a mountain lake partway up the Ryten hike
The lake on the Ryten trail
Selfie of Hussain in a hood and Mariya in a woolly hat and sunglasses on the Ryten trail
Sunglasses weather, finally
Hussain and Mariya standing on bare rock with lakes and mountains spread out below
Nearly at the top

We made it to the top. There were a lot more people up there than we expected. It turned out to be a Chinese national holiday that week, and a big group had come out. Nobody shared a language, but we helped each other with photos. They took some great ones of us, we took some of them, and everyone was happy. It was very cold and a lot of fun. I didn’t take the drone out. Same wind problem as Henningsvær, so it stayed in the bag.

Hussain and Mariya standing together on a rock at the Ryten summit with lakes, mountains and the sea behind them
Ryten summit · Kvalvika beach below
Mariya sitting on the large boulder perched at the edge of the Ryten summit above Kvalvika beach
The famous rock above Kvalvika
Mariya on the summit rocks of Ryten looking out over lakes and mountains
Windy, cold, worth it
Hussain and Mariya waving at the top of Ryten with the coastline behind them
The view from the top
Hussain and Mariya posing on the Ryten summit with Kvalvika beach and the open sea below
Above Kvalvika
Wooden Ryten trail sign on a grassy verge next to a house at the trailhead
Ryten · done
Lofoten · Reine and Å

Reine for lunch, Å for the night

October 10, evening

After Ryten we drove through Reine. It’s the Lofoten village you’ve seen in photos: red rorbuer cabins on stilts, water all around, mountains that hardly look real. We’d been following a couple online called Guide to Lofoten, who answer questions about travelling here. They’d been really helpful while we were planning and always replied properly on Facebook. We tried to meet them since they’re based around Reine, but they were out that day, so it didn’t happen.

Selfie of Mariya and Hussain in front of red rorbuer fishermen's cabins built on stilts in Reine
Reine · red rorbuer on stilts
Hussain standing on a pier in Reine harbour with boats and a steep mountain behind
Reine harbour
Reine harbour with red cabins and a jagged mountain reflected in still water, Hussain standing on a pier
Reine, as pretty as the postcards
Video: driving into Reine
Hussain with his arms spread wide on a pier facing the red cabins of Reine
Arms out in Reine
Hussain standing on a pier with Reine's mountains reflected in the harbour
Reflections

We had vegan burritos from a food cart just outside Reine. I don’t know what I expected from a vegan burrito at the bottom of the Lofoten islands, but it was really good. Then we drove on to Å, the village named after the last letter of the Norwegian alphabet (it’s pronounced “aw”), at the very end of the E10. We stopped for photos the whole way between Reine and Å. We couldn’t help it.

Two vegan burritos wrapped in paper held up in front of a lake and mountains near Reine
Vegan burritos at the bottom of Lofoten
Lofoten mountains and a calm fjord seen from the road between Reine and Å
The road between Reine and Å

Brygga Inn at Å was the treat of the trip. It’s technically a hotel, but the room was simple: a bed, a skylight that opens above you, and a shared toilet just outside. The shared toilet sounds like a problem, but it was spotless and almost private, because there was barely anyone else around. The whole place felt very peaceful.

That night we went out looking for the northern lights. We stood in the dark and the cold for a while, looking up. Cloudy again. We came back inside and let it go.

At night, Å is dark in a way city people don’t really notice until they’re standing in it. No streetlights, no cars, nothing moving. Just water and wind.

Lofoten · Day 3

Morning at Brygga Inn

October 11

That morning was one of the best of the trip. Cold and calm, with the view you picture when you think of Lofoten: red rorbuer on stilts, fishing nets drying, old equipment along the waterfront, the sea flat and grey, mountains behind. Nobody else around.

Breakfast at Brygga Inn was lovely, a proper sit-down breakfast looking out at the water. What surprised us was how many vegan and vegetarian options there were. After days of ready-to-eat meals and burritos, we ate until we were full. There’s no kitchen in the rooms, but with a breakfast like that it didn’t matter.

Hand holding the small white DJI Neo drone inside the car
The DJI Neo, ready for round two
Dark blue fjord surrounded by steep mountains under bright white clouds in Lofoten
Morning, heading back north
Video: round two, from above

We set up a camera on a small tripod outside to get some shots of the place. The camera fell over. Nothing broke, and we got some photos anyway.

Mariya in a woolly hat and orange jacket on a bridge over a Lofoten fjord
Cold, calm, blue sky at last
Hussain in a puffer jacket on the bridge with mountains and fjord behind him
Lofoten in the morning light
Mariya leaning on the bridge railing above the water
Leaning into the view
Mariya sitting cross-legged on the yellow centre line of an empty coastal road in Lofoten
Middle of the road
Wet road and railing along the sea under a heavy, stormy sky
Weather coming in
Lofoten · October 11

The Reinefjorden ferry

October 11

Before heading back north we took the Reinefjorden ferry, a boat trip into Kjerkfjorden. We’d never done anything like it, so there was the usual figuring out when we arrived. Parking came first: no obvious spot and no sign telling you where to go. We sorted it out, parked and got on. You pay on board, not at a booth beforehand, which we didn’t know.

Hussain on the deck of the Reinefjorden ferry with jagged mountains rising on both sides of the fjord
Reinefjorden · steep walls, still water

The boat was almost empty, so we could sit wherever we liked and move to whichever side had the better view. The ferry does a loop and stops at a couple of remote villages with no road access, so the boat is their only way in and out. At one stop a couple got on with clothes absolutely caked in mud. Not splashed. Caked. They had obviously been trekking in the backcountry for days. We didn’t talk to them, but we couldn’t stop wondering what they’d been through.

Mariya in an orange jacket on the deck of the ferry with misty mountains behind
On deck
Hussain leaning against the ferry railing on Reinefjorden
Room to move, room to look
Small fjord village with red cabins below steep mountains, seen from the Reinefjorden ferry
A village with no road access
Red wooden boathouses at the water's edge in a remote village on Kjerkfjorden
The boat is their only way in and out
Red, white and blue wooden houses on the shore of Kjerkfjorden
Red, white and blue

The trip took about an hour. The fjord is dramatic in a quieter way than the open sea: enclosed, with steep walls on both sides and very still water. Good for just sitting and looking.

Video: the ferry's wake on Reinefjorden
Video: on the back deck
Mariya in a striped beanie and orange fleece sitting by the window inside the ferry cabin
Warming up inside the cabin
Grey water of Kjerkfjorden surrounded by snow-dusted mountains and a thin waterfall
Kjerkfjorden
Wide view of Reinefjorden with jagged peaks under a moody sky
Mountains on both sides

On the way back we stopped in Reine again. We walked past the burrito cart, thought about it, and skipped it. Then we drove through Hamnøy, a tiny village that’s almost too photogenic: red houses on little rocky islands joined by a bridge. We took our photos and kept moving.

A faint rainbow over the village of Reine beneath a dark pointed mountain and heavy cloud
A rainbow over Reine
Twin rocky peaks above a white house and golden grass near Reine
Mountains near Reine
Hussain standing by the guard rail above Reine harbour with boats and mountains behind
Reine harbour, one more time

We also stopped at Storvatnet, a small lake on the road to Nusfjord. It’s known for the “Batman mountain” reflection, where the peaks on either side mirror in the water and form something that really does look like the Batman logo. It’s better in person than it sounds. The lake was calm and the reflection was there.

Hussain standing in the middle of an empty road with snow-covered mountains and autumn trees ahead
On the road to Nusfjord
Mariya crouching on the road to Nusfjord in front of snowy peaks
Nobody else on the road
Hussain and Mariya standing back to back on the road to Nusfjord
The two of us
Mariya standing by a lake with a sharp snow-capped mountain behind her on the way to Nusfjord
By the lake on the way to Nusfjord

Then Nusfjord, another fishing village, very well preserved. It looks like it hasn’t changed in 80 years. We walked around, took photos, and then headed for our bed for the night.

Red wooden fishermen's buildings in Nusfjord beneath a steep grey mountain at dusk
Nusfjord
Red rorbuer and a boathouse in the preserved fishing village of Nusfjord
Old Nusfjord
Granite cliffs rising above the dark harbour water in Nusfjord
Nusfjord, unchanged in 80 years
Video: the cliffs at Nusfjord
Lofoten · Night 3 · Ballstad

The Harbour House in Ballstad

October 11, night

The Harbour House in Ballstad is right on the pier. It’s a self-service hostel, and it’s small, smaller than Kabelvåg, which was already very small. It felt like a converted shipping container, which may not be far from the truth. We had a private twin room. Five or six other people were in the dorm area cooking and doing their own thing, and inside it was actually quite cosy.

The night was a different story. A large ship was moored right alongside us on the pier, and the wind was loud. Properly loud, the kind that keeps you awake, thumping against the metal walls without stopping. The road outside was wet, so every passing car hissed. We both lay there feeling a little uneasy. Not scared exactly, but not relaxed either. Very different from Brygga Inn. We cooked dinner, went to sleep, and by morning it had calmed down.

Lofoten → Harstad → Tromsø · Day 4

Eggum, Harstad and a key in a mailbox

October 12

We left Ballstad early. The plan was to reach Harstad in time for the ship to Tromsø, which gave us a full morning if we didn’t waste it. First stop was Haukland Beach, one of the most photographed beaches in Lofoten. White sand, mountains, all of it. Then Eggum, a tiny settlement on the northwest coast. The drive out is remote and exposed, and the road just ends at the sea. There were sheep everywhere. We took a lot of photos of sheep.

Hussain standing on the white sand of Haukland Beach with waves and mountains behind him
Haukland Beach
Figure bending down on a wide empty Haukland Beach under grey cloud
Haukland · white sand, cold wind
Video: the waves at Haukland
White and yellow houses and a parked blue car beneath a rocky mountain in Eggum
Eggum · the road ends at the sea
Mariya in a woolly hat on a grassy field in Eggum with sheep grazing along the fence
Eggum · sheep everywhere
Hussain taking a selfie in Eggum with sheep and the sea behind him
Selfie with the sheep
Red cabin on a grassy headland by the sea in Eggum
Eggum
Video: the wind at Eggum

At some point we checked the time and realised we were cutting it close. So we skipped everything else and pointed the car at Harstad.

Bridge crossing a stormy sound with a snow-dusted mountain behind, on the way to Harstad
On the road toward Harstad
Selfie of Mariya and Hussain on the roadside with a bridge and water behind them
Racing the clock to Harstad
Hussain in a puffer jacket standing by the guard rail on the road to Harstad
Quick stop by the bridge
Choppy grey sea and rocky shore under thick cloud on the drive to Harstad
Stormy water all the way

One thing worth knowing: we picked up the car at Evenes airport and dropped it in Harstad, one-way, with no extra charge. I’d found this online while planning. Evenes and Harstad are about an hour apart and Avis treats them as the same zone. It made a big difference. If we’d had to return the car to Evenes and then get ourselves to Harstad for the ship, the day would have been longer, more expensive and much more stressful.

Harstad is a proper town, with shops, traffic and the general feeling that civilisation still exists. Finding the Avis drop-off point was not easy. We drove around it two or three times before working out that it was a fuel station. We parked, then stood there holding the key with nowhere obvious to put it. There was a mailbox, so the key went in the mailbox. A Chinese group we’d been crossing paths with all week pulled up and did exactly the same thing, which made us feel better.

Mariya standing beside a picnic table on the shore near Harstad
Harstad · one last stop by the water
Mariya sitting on a stool at a counter in a café in Harstad
Harstad · waiting for the ship

The ship from Harstad to Tromsø was a big passenger vessel, not the small ferry we’d imagined. It was almost full, with luggage piled in the corridors and people from everywhere, including that same Chinese group. The trip takes a few hours along the coast: fjords, islands, low cloud and the occasional break of light. We found seats, sat down, and stopped moving for the first time in days.

We arrived in Tromsø and walked to our Airbnb from the ferry terminal. The wind that evening was wild. It pushed you sideways even when you leaned into it. Welcome to Tromsø.

Tromsø · One night

Northern lights from the window

October 12, night
An old wooden sailing ship moored in Tromsø harbour at night with the city lights behind
Tromsø harbour · Oct 12

We got to Tromsø in the late afternoon, checked in, walked around a bit and cooked dinner. That was all the Tromsø we had time for. We had a 6am bus to the airport for the Svalbard flight the next morning, so it was always going to be one night.

A pot of vegetable curry simmering on the stove in our Tromsø Airbnb
Dinner, cooked ourselves
Mariya sitting at the dining table in the Tromsø Airbnb
A warm kitchen after a long day
Hussain and Mariya eating dinner at the table in Tromsø
Dinner time

Then, sometime in the middle of the night, we looked out of the window and there they were. Northern lights. Not the dramatic full-sky version you see on Instagram, but a quiet green shimmer moving over the city. We stood at the window for a long time without saying much. After all the cloudy nights before, it felt like a reward.

Bright green northern lights over the rooftops and wooden houses of Tromsø at night
Northern lights from the window · Tromsø
Green aurora borealis rising above lit-up houses in Tromsø
Finally
Curtain of green northern lights above Tromsø rooftops
A quiet green shimmer over the city
Faint green aurora over Tromsø with houses on either side
Watching from the window
Video: finally, the aurora

The next morning it was the bus to the airport at an unreasonable hour, and off to Svalbard.

78°N · Longyearbyen and Pyramiden

Svalbard

October 13–16

We flew out of Tromsø on the morning of October 13. The flight to Longyearbyen takes about an hour and a half, and at some point you look out of the window and there’s nothing below you. No towns, no roads, just tundra, ice and ocean. You’re at 78 degrees north, much closer to the North Pole than to home.

Mariya asleep in a hood and orange fleece against the plane window
Tromsø to Longyearbyen, catching up on sleep
Selfie of Mariya and Hussain on the Norwegian flight to Svalbard
On the way to 78°N
Norwegian plane tail and Svalbard Lufthavn airport building on the wet tarmac at Longyearbyen
Longyearbyen airport
Video: flying into Svalbard

We stayed three nights, October 13 to 16, at Mary-Ann’s Polarrigg in Longyearbyen. It’s one of the best-known places to stay in Svalbard, a guesthouse that’s been around a long time and has real character. Basic, but right. Everything in Longyearbyen is very expensive, very basic, or both, so a place with some personality is worth it.

Selfie of Hussain and Mariya next to the stuffed polar bear in the Longyearbyen airport arrivals hall
Welcome to Svalbard
Mariya standing by the airport signpost and a polar bear warning sign in Longyearbyen
Polar bear warnings from the moment you land
Red wooden houses of Longyearbyen below snow-dusted mountains
Longyearbyen

Longyearbyen is a strange place. It’s a real town, with a supermarket, a university, restaurants and people who live there all year, but it still feels temporary, like civilisation is trying something out here and hasn’t fully committed. The mountains around it are bare, grey and enormous. As soon as you leave town there are signs warning you about polar bears. Not tourist signs. Real ones.

Hussain and Mariya standing under the triangular polar bear warning sign that reads Gjelder hele Svalbard
Not tourist signs. Real ones.
Signpost showing distances to cities around the world beside a polar bear warning sign at Longyearbyen airport
Everything is very far from here
Stuffed polar bear on display at the Svalbard Museum in Longyearbyen
Svalbard Museum
Seal display on the floor of the Svalbard Museum
Arctic wildlife at the museum
Mariya in an orange jacket on the pebble shore of Adventfjorden with snowy mountains behind
The shore at Longyearbyen
Mariya with her arms stretched wide on the stony beach in Longyearbyen
Arms out at the fjord
Selfie of Mariya in a pink beanie and Hussain on the shore at Longyearbyen
Our first afternoon at 78°N

The big thing we did was Pyramiden, a Soviet-era mining settlement a few hours north of Longyearbyen by boat. The Russians built a whole working town there in the middle of the Arctic: apartment blocks, a cultural centre, a swimming pool, a hotel, and a bust of Lenin that’s still standing. Then, in 1998, when the coal stopped being worth it, they left almost overnight. Everything was left where it was.

Orange and pink sunrise clouds over snowy mountains, seen from the boat to Pyramiden
Sunrise from the boat to Pyramiden · Oct 14
Mariya in a pink coat with her arms spread wide at the bow of the Polargirl boat
The bow of the Polargirl
Hussain with his arms out on the bow of the Polargirl
King of the world, Arctic edition
Hussain in a brown jacket standing in front of the Polargirl's white wheelhouse
On board the Polargirl
The red Pyramiden sign with its tall spire at the abandoned Soviet mining town in Svalbard
Pyramiden · the Soviet ghost town
Abandoned brick buildings at the foot of the mountain in Pyramiden
Pyramiden · left as it was in 1998
Hussain and Mariya waving on the wooden pier at Pyramiden beside a red and white ship
The pier at Pyramiden

Walking around Pyramiden is eerie. Not haunted, just frozen in time. The gym equipment is still there, and the piano in the cultural centre was apparently still playable for years. The mountain behind the town is almost perfectly symmetrical, which is where the name comes from. The glacier is right there at the end of the road. Our guide kept reminding us to stay together because polar bears pass through. We didn’t see one. I was half relieved and half disappointed.

Hussain and Mariya standing together on the old pier at Pyramiden
Pyramiden, Oct 14
Hussain and Mariya by the Norwegian flag on the bow of the boat
Flag at the bow
Selfie of Hussain and Mariya in front of a red Polar Charter ship
Polar Charter
Selfie of Hussain and Mariya with a blue glacier face behind them on the way back from Pyramiden
The glacier, from the boat
Mariya in a blue jacket and striped beanie in front of the glacier
Blue ice, grey sky
Hussain leaning on the boat railing in front of the glacier
Cold enough?
Video: the glacier from the boat

On our last full day we explored Longyearbyen and went up to the Svalbard Global Seed Vault, the building in the mountain where seeds from all over the world are stored as a backup for humanity. You can’t go inside, but we stood at the entrance for a while anyway, a long way from anywhere.

Mariya by a small red wooden hut with reindeer antlers over the door in Longyearbyen
Longyearbyen · Oct 15
Hussain standing in front of the red antler-topped hut in Longyearbyen
The antler hut
Mariya on a gravel road with snowy mountains behind Longyearbyen
Oct 15, Svalbard
Video: a Svalbard reindeer
Old mining structures and wooden frames on the tundra with pink-lit snowy mountains behind
Longyearbyen, Oct 15
Mariya sitting on an empty road outside Longyearbyen with mountains in the distance
Sitting on the road
Hussain sitting at a wooden table under a carved street sign with Svalbard Church behind
Street sign, Svalbard style
Mariya standing at the glass entrance of Svalbard Kirke
Svalbard Church
Mariya standing at the entrance of the Svalbard Global Seed Vault with its glowing green artwork
Svalbard Global Seed Vault
Hussain and Mariya posing in front of the Svalbard Global Seed Vault
At the Seed Vault
Video: the Global Seed Vault
Hussain and Mariya on a walkway with the snowy mountains of Adventfjorden behind them at dusk
Evening over Adventfjorden
Mariya under the polar bear warning sign near the Seed Vault
Gjelder hele Svalbard
Hussain under the polar bear warning sign
Applies to all of Svalbard
Lights of Longyearbyen at night under a cloudy sky
Longyearbyen at night

We flew back on October 16. In October the sun barely rises in Svalbard. You live in a long blue twilight and then it’s dark again. After four days of that you start to feel it in your body.

Mariya with two suitcases outside a red wooden building in Longyearbyen
Leaving Mary-Ann's Polarrigg, Oct 16
Mariya at breakfast by a big window with mountain views in Longyearbyen
Last breakfast at 78°N
Mariya on the tarmac at Longyearbyen airport with a Norwegian plane behind her
Longyearbyen airport · heading back
Oct 16 · Tromsø → Finnish border

Chasing the northern lights toward Finland

October 16, evening

We landed back in Tromsø in the afternoon. Then someone (I think it was me) suggested we drive toward Finland that night. The forecast said the aurora might be visible further inland, away from the coast and the cloud that had followed us all week. So we got in a car and drove east into the dark.

In the dark, in October, with temperatures near zero, the road from Tromsø toward the Finnish border feels like you’ve left the inhabited world. No streetlights and almost no other cars. At some point we pulled over and stepped out, and the sky was moving. Green bands slowly brightening and fading. Not violent or dramatic. More like the sky was breathing.

We had basically given up expecting it. That’s exactly when it showed up.

Swirling green northern lights above clouds and a snowy landscape on the road from Tromsø toward Finland
Northern lights on the road toward Finland · Oct 16

It’s funny. We’d spent days in Lofoten, a night under the skylight at Brygga Inn and evenings in Tromsø actively hoping for the northern lights, and got cloud almost every time. Then on the last stretch, exhausted, just back from Svalbard and driving east on a whim, there they were. Standing on a dark empty road near the Finnish border with the aurora overhead, it was worth every cloudy night before it.

Tall column of green aurora rising over a dark snowy horizon
The sky was breathing
Green northern lights over snow-covered ground and a road sign near the Finnish border
Somewhere near the border
Northern lights glowing above a snowy plain under scattered cloud
Green over white
Hussain and Mariya standing in deep snow at night on the road toward Finland
Snow, darkness and the two of us
Mariya making a heart shape with her hands under the night sky on a snowy road
Worth every cloudy night
Mariya standing in the snow with her arms spread wide at night
Arms out in the snow
Senja island

Driving Senja

October 17–18

Senja is Norway’s second-largest island, and it gets a fraction of the visitors Lofoten does. The roads are quieter and the viewpoints are emptier. We drove out from Tromsø on October 17 and spent parts of two days driving around the island.

Mariya leaning on the railing of the ferry to Senja beside a Norwegian flag
Ferry to Senja, Oct 17
Hussain in a blue jacket on the deck of the Senja ferry
Crossing over
A small village on the Senja shoreline seen across grey water from the ferry
Approaching Senja
Video: Senja's mountains
Red wooden cabin with a grass roof by the sea on Senja
Senja · turf-roof cabin
Mariya walking into a Joker supermarket on Senja
The local Joker
Mariya smiling on the coast of Senja with water and hills behind her
Senja, Oct 18

Senja isn’t as famous as Lofoten, but in some ways it’s more satisfying to drive. You aren’t stopping every five minutes for a well-known viewpoint. You just move through the landscape and stop when something makes you. On the second day we drove back toward Tromsø and started heading home.

Mariya stretching on a grassy bank beside a calm bay on Senja under a soft evening sky
Senja coast
Close-up of Hussain smiling on the Senja coast with wind turbines on the ridge behind
Wind, water, mountains
Selfie of Hussain and Mariya by a stream with a mountain behind them on Senja
Last day on Senja
Mariya with her arms raised above her head by the water on Senja
Stretching it out
Wind turbines on a dark ridge above a streetlight on Senja
Wind turbines above Senja
Selfie of Hussain and Mariya with a river valley and mountains behind them
Heading back toward Tromsø
Tromsø → Oslo → Kuwait → Home

The way back

October 18–19

We flew from Tromsø to Oslo on the evening of October 18 and ended up back at Oslo airport around 10pm, the same big sofas, this time going the other way.

Hussain posing in front of a giant puffer jacket installation at Oslo airport
Oslo airport · Oct 18, heading home
Mariya hugging the giant puffer jacket display at Oslo airport
One last jacket photo
Bananas on sale at an airport shop in Norway
Norwegian prices

Then Kuwait, one more transit, and home. The kids were fine. The trip was done. A drone that nearly ended up in the sea, two nights of northern lights, one Soviet ghost town, one football stadium at the end of the world, a night slept in an airport, a car returned with zero damage, and a Toyota Yaris that handled all of it without complaint.

We saw the lights twice: once from a window in Tromsø, completely unplanned, and once on a dark road near Finland, on a total impulse. Both times we weren’t really trying. That seems to be how it works.

What the trip cost for two people

This is what the two of us spent on the whole trip, from leaving Kolkata on October 7 to getting home on October 20. Card payments are converted at the rates our card was actually charged in October 2024.

For two peopleINRUSDNOKEUR
Flights₹2,13,648$2,541kr 27,361€2,331
Accommodation₹70,118$834kr 8,980€765
Car hire, fuel and parking₹48,656$579kr 6,242€531
Buses, boats, metro and taxis₹15,376$183kr 1,962€167
Pyramiden boat trip, ferries and entry tickets₹41,279$491kr 5,239€450
Food and groceries₹24,691$294kr 3,170€269
Visas and travel insurance₹25,312$301kr 3,242€276
Shopping, SIM cards and other₹8,623$103kr 1,109€94
Total for two₹4,47,703$5,325kr 57,304€4,885

Flights cover everything from Kolkata via New Delhi and Kuwait to Paris and Norway, the flights inside Norway and Svalbard, and the trip home. Accommodation is the nine nights we paid for in Norway. The other nights we spent on planes or at Oslo airport. The Pyramiden boat trip was NOK 2,300 each, booked through our guesthouse. It doesn’t include our kids’ flights or the drone.

Practical tips for a Lofoten, Tromsø and Svalbard trip in October

  • Check your bags at every connection. We were told our bags would go through from Paris to Evenes. They didn’t. Ask at the transfer desk.
  • Carry vegetarian food for Oslo airport at night. After midnight there was almost nothing vegetarian open.
  • Look at one-way car hire from Evenes to Harstad. Avis charged us nothing extra, and it lines up with the coastal ship to Tromsø.
  • A Toyota Yaris fits two people and two large suitcases. With four people and four bags, get something bigger.
  • Ryten parking is 100 NOK at a private farm. If the booth is empty, wait a minute or pay on the way back.
  • Get to Henningsvær stadium early. It can be booked for film shoots, and we were asked to leave after 15 minutes.
  • Pay for the Reinefjorden ferry on board, and give yourself time to find parking.
  • For the northern lights, watch the clouds, not just the aurora forecast. The coast was cloudy most nights. Driving inland toward Finland worked for us.
  • In Svalbard, take the polar bear signs seriously. Go beyond Longyearbyen only with a guide.
Hussain & Mariya · Norway, October 2024
Mumbai → New Delhi → Kuwait → Paris → Oslo → Lofoten → Tromsø → Svalbard → Senja → Oslo → Kuwait → Home

How to fail your startup?

A client once approached me for building an app. His budget was just sufficient. His idea was unique and had good potential.

I honestly told him that all you have is an idea, its great, but all you have is just an idea; You have not done any research and you are bound to fail if you execute this without research. I told him to do a market research first, ask some potential customers etc. He was happy to conduct a research and I helped him a bit in it too as pro-bono.

6 months later he came back with a market research and was ready to build it. Based on his additional scope from the market research, there was a bit too much work and it would have taken a bit longer. I told him clearly to find the extra budget and time, but he was really impatient. He just assumed the budget would be fixed regardless of the extended features. And so he approached another dev team to build it.

12 months later he came back to me again to take over the app as he was frustrated with the other team as they released a very poor quality app. The team was cheap but also novice. They promised everything in the start, but had cut corners everywhere. After analyzing the code, I said we cannot take it up as the code base was really bad and besides the whole architecture itself was wrong. He was not surprised as he expected this. He decided to somehow continue more development hoping to salvage and get some more users onboard.

Another 6 months later, he lost all his enthusiasm and money to build his startup! He tried to approach some investors, but since the app wasn’t great, the deals didn’t really work out.

Perhaps, he will never build an app again..!

What were the mistakes/things to learn ?

1. Being Impatient. Good things need careful attention to detail and time. Never rush things just because you’re personally impatient.

2. Not trusting your partners: Choosing the right technology and right team to build your startup is very important, its not always about money but mostly about trust in the long run. Most companies these days accept project and never continue on updates.

3. Have some faith in yourself. Do not give up so easily. There are ups and downs in any project. Keep building !

#startup #startup #work #research #project #team #quality #building #app #appdevelopment #iosapp #iosappdevelopment #androidappdevelopment

Daily Love Letter From A Software Developer To His Wife…

Today out of the blue my wife sent me this :

…and so what I did is this:
( I simply created a quick PHP script to send out a personal message everyday )

Then I created a CRON job to send this out daily

And finally, Some Testing …:

I’ll post her reactions in a few days once she starts getting it..

Update 25th March 2021 : She wasn’t reading emails ( her fault ) and she says that I’ve not been emailing her.

Message from her after several days..

I told her to re-check and voila..

She read all the emails together..

Update 2: 3rd April, 2021 : she said “You need to sleep early as you need to wake up at 5:30am for the emails”.. I chuckled silently..

————————————————————–
Version 2.0 : If this is a hit, I will upgrade the script to send out a whatsapp message via the Whatsapp API … Stay tuned..

FYI: If someone needs this script, please email me and I’ll be happy to share !

ASMR and me

Recently my niece introduced me to some ASMR videos on Youtube and I was like whaattt!
She showed me a very strange video of a person eating edible soap. But.. Its not the video that’s important, its actually the sound. I did a bit of a research and found a lot about ASMR and I have got strangely addicted to it. Of late, I’ve downloaded some sleep apps which have ASMR sounds of rain or pebbles. ASMR can have a tremendous impact on you, Not just the relaxation but it can trigger a lot of memories

Turns out that I have a long history with ASMR and sounds. Here it goes:

First Experience : So it happens that I now remember my first experience with ASMR. (memory trigger working)

If I remember correctly yet faintly, I should have been probably about 3-5y old when my mum would make me fall asleep on her lap with her stroll over my face and once I’d slept she would have put me down. I remember very faintly that she would then be continuously whispering.. Oh boy, not to me, but she was actually chit-chatting with my aunts or relatives. That whisper was my first ASMR experience that I now remember. If I woke up, my mum would pat me and make me sleep again and she would gently stroke my scalp.

My Second significant ASMR experience which I remember was in my school days. Myself sitting in class where our teacher was on sick leave and the class monitor would ask us to put our heads down on the desk. Just so that no one would chit-chat or make noise. While our heads were down, I put my ear flat on the surface of the wooden desk and quite surprisingly I was hearing some sounds. Sound which felt like a furnace burning far away. Actually it was the fan which was attached to the ceiling rod which was then touching to the floor rods overall there was this faint vibration on wooden bench in a very soft and gentle way. I then tried to tap my nail on the desk to see how it sounded. It was fun and I enjoyed it. It was ASMR. I showed this to the guy beside me and he also started soft knocks with his nail at one and I would reply back on the other. I was pure ASMR and fun.

I continued doing the same on walls; I would place my ears on the wall and tap the wall gently with a stick. And then comes the shock of my life – I used my nails to scratch the wall out of curiosity but little did I know that came out, the most annoying sound/vibrations which shook me. Wait a minute, I’ve heard that sort of a sound before. The sound of a chalk on the blackboard by our teacher. Its really unpleasant. Turns out that this sound was also ASMR but with a negative or unpleasant experience.

These were the days when there weren’t any digital tools. Now comes the Television. I used to put my ears on the speakers flat and turn the volumes at different levels to understand what’s coming out. It was fun too. I remember I was once on stage giving a speech. The way the speakers are placed is totally opposite of you and you don’t even realize if what you’re speaking can be heard on the other side. I was given a mic and I kept testing the mic just because I couldn’t hear it back! Similar thing happened when I was at a quiz contest. The host kept asking and it was difficult to hear, because the system was made mostly for the audience and the stage people always have difficult time adapting to it. I was a novice back then about all this. Experimenting has taught me a lot now.

So, bring out the walk-man and the tape recorder age! I did record a lot of my own voice and heard it again and again. It was soft and gentle ASMR. The sound of my tongue, lips, moisture in the mouth, air in/out of my lungs were my favorite. I still do it sometime on my phone’s voice recorder. Silly yet nerdy fun.

I was about 10y old and our family went to the beach for the first time. My mum showed me a seashell and asked me to listen to it. It was pure bliss. The ASMR created was unique. She’d say you could hear the entire ocean inside it and its true. If you’ve got a large seashell, do try it out. Do close your eyes for maximum effectiveness.

Well, the scientist inside me never stopped experimenting, the seashell broke and I tried it with a glass, large empty pipe or anything deeply hollow and the results were replicated.

Doesn’t end here.. and so I got married ( It gets interesting now.. ) and then comes all sorts of “other” sounds with the “other” gender. Starting with the immediate notice of the increased “pitch” of my wife. I remember my school physics teacher explaining “pitch” or “shrillness of a sound” in the sound chapter by giving an example that boys and girls have different voices. Girls had have high pitched voice or the shrillness is high.. Little did I know or think about today.

Until now I’d hear my mom’s or sister’s voice which was a bit less pitched for the fact she was a bit elder, but my wife’s voice was exactly what my physics teacher had described.(Probably he got married that year ). My wife’s shrillness for me was like another level of shrillness – Not in a bad way, but its something I’d never experienced before. Perhaps I’ve heard such a pitch with my other female friends but oh boy, marriage was shrillness prolonged. ( I hope my wife isn’t reading this.., but I guess I’ll just apologize in advance for her having a “shrilled” voice haha.. ).

One of the most interesting ASMR sounds which intrigued me was sound inside one’s belly. The way food or water travels inside your stomach or has all these chemical reactions to process the food has as a soft ASMR too..Its kind of a bubbly sound; Very hard to explain in words. Try hearing if you get a chance!

And if you are expecting a child, You must definitely listen to your child swimming inside. Its pure fun. Try talking to them! Did you know that at about 18-20 weeks your child could start hearing you and about 26 weeks it could also react. You could start ASMR with your child while its still inside. Most mothers do it..

Besides, If you’ve not eaten for some long hours and you’re really hungry, your stomach cramps up, that’s the negative ASMR of the stomach becoming angry! Its so loud sometimes that even a person next to you can hear it.

So you thought it was the last? Haha, no.. A couple of years ago, a grown up man like me – I bought a stethoscope ( real one ) for my daughter to play. I’d be honest here, It was more for me than her; I played with it more. I heard her heart beat so fast. I’d put the end on her neck and ask her to speak as part of my experiments. Overall I really enjoyed listening through it until it broke. I’m planning to get another one soon. Really a great ASMR.

In conclusion, sounds are really important. Scientists have built a room called the “anechoic chamber” where there is 99.99% sound absorption. Which means you could probably have trouble listening to your own voice. They claim that a person would start having headache if they stay 30 mins in that room and then start getting more severe as time passes. Woah – That’s something new. And we thought we all wanted some peace. Read more about it here.

Turns out, we need sounds around us to motivate us. Sounds that are pleasant and comforting. Last year, I went to a forest which had a placard “Stop talking among yourselves, listen to the insects, birds, water droplets, the wind, your footsteps.. listen to your soul”.

Did you know that the most popular app in 2008 was called “iFart” – All it did was to play different fart sounds. It was #1 on the App store during Christmas in 2008. By 2009 it was top 20 app of all time. Funny ASMR ! Btw, I still do have a fart app on my phone which is incredibly funny. I also had a mosquito repellent sound app which never worked, but it did make some high frequency sounds which were surprisingly strange enough for me to try it.

Today there are various other apps for Hypnosis and Calming. They help people go into a state of trance and bring you back. They heal you. A good session of those sounds can refresh and recharge your mental battery.

So open your ears, feel the ASMR !

Building A Great Personality : How-to

Imagine someone passes by and you turn around to catch a glimpse. Imagine someone is speaking at a distant corner and you’re just curious, ( curious but not eavesdropping ). Imagine someone is speaking in a public seminar and you’re wanting to listen to them more and more. All these catch your attention. Ever wondered why? Its their personality. Its neither looks, speech, delivery, nor their perfume. Its the overall persona that a person carries around.

How do you define a personality ?
In my simple way of defining personality : Its just the energy that someone carries around and emits to others. Personality is like a perfume which a person wears and everyone around gets curious about.

So how do you build a great personality ? Anyone can build a good personality with some simple changes in their lifestyle and understanding what it takes to have a great personality.

A few simple tricks to build a great personality :

Attitude – A person of great personality has an attitude which is super positive. Wikipedia says “attitude is a psychological construct, a mental and emotional entity that inheres in, or characterizes a person. They are complex and are an acquired state through experiences.”. A great definition. Attitude is a person’s overall behavior towards himself and others. A person with positive vibes always tends to have a great personality. Some people are born with it, some develop it by careful experiences and observation.

Pleasant / Friendly – If you’re friendly, you’ll have good friends. If you’re cheerful and smiling face, you’ll be pleasant to the other person. Good looks don’t matter, your smile does. Your happiness does.
Tip 1: When your phone rings, smile for a second before rushing to pick up. This smile will be “visible” in your voice and transfer to the caller.

Tip 2: Smile often, smile for no reason, smile because you “choose” to be happy. Smile because there are enough sad things in the world and fight it with a smile. Did you know smile is contagious. Have you ever seen a grumpy man not bursting into a smile in front of a toddler ? I bet you find me a person who would not smile back at a toddler and I’ll edit my blog.

Tip 3: Be friendly not because you need to make friends and feel important or not lonely. Be genuinely friendly and helpful. Some people make friends in a fraction of a second, some take longer, some are just filled with anxiety. Be more friendly in life and you’ll notice that people are noticing you. You’ll be building a friendly personality.

Confidence – Great personalities are highly confident. People look at their role models and think : How do I talk with such confidence? How do I make such bold decision with such confident? I can’t do it.

Wait a sec, PAUSE. Why the negativity ? This is exactly the reason of low confidence. You’re telling yourself that you cannot do it. Just change your way to look at it and play with the words. Lets take a baby step and change turn the words “I can’t do it” to “Can’t I do it?”. That’s it, you’ve made your first bold confident statement. You’re challenging yourself. You’ve started being confident ( 0.0001% at-least ? ). So remember, confidence is just a mind game. Be bold, be extrovert. Be confident.

Lets be honest. Not everyone is confident. But the reason you’re not confident is because something is new or you’ve never tried before. You’re in doubt if you’ll be successful at it or what is everyone going to think about you. NOPE! Burn this thought right now. Confident people don’t think what others will think. Lions don’t care about the opinion of the sheep. If they did, they wouldn’t be lions! If you want to be confident, never ever take a step back just because “What will people around me think or say”. Confident people know the answer. They are one step ahead. They plan their move by Answering the question with possible ways of what people will say or think and they would counter that.

Next time my dear reader, BE BOLD, BE CONFIDENT.
Word of caution : Don’t be over confident ; There is a thin line between being confident and over confident.

Courteous / Respectful – Most people who have great personalities have great respect towards anyone around them. If you’re impolite or you talk in an aggressive or offensive manner, you are not a positive personality. Be courteous from heart. We’re all taught that we must hold the door if someone’s behind you. We’re taught to not burp in public. We’re taught not to gobble food in front of guests. But what most parents miss out is to teach their children how to be respectful/courteous towards people who are less privileged or low in stature than yourself. I remember when Dhirubhai Ambani died, there were 5000 people in front of his old house. Most of them were factory workers. Not because their boss died and it was a duty. But because their boss earned respect by giving respect. If you ever want to see respect, count the number of people who come to a person’s funeral by their will. Of course this is a hypothetical statement, its not at all a measuring tool, It would be a bit too late if you try this on yourself and moreover, you’ll not get the answer 🙂

Honest / Loyal / Trustworthy – A person with great personality is honest and loyal not to others around, but also to himself. A great personality is one who would boldly admin they are wrong when they are. Trust cannot be purchased, its not for sale. It can only be earned. And its a two way thing. Some people are known to have great personality if they can be trusted or they are loyal. This is a rare thing now a days and next time be that loyal friend, boss, employee, father, mother, sister, brother or anyone whom people can trust – You’ll find a different pleasure altogether.

ya ya, I know its so hard to trust people in this world, but you have to try.

My personal experience has been bad when I trust people. It doesn’t turn out the way.
For example, As a employer, I did trust many employees of mine, but they didn’t trust me back. At one point, I was on the verge of giving up hope on general employee behaviors, I said to myself, what’s the point in entrusting people when they are never your own, but immediately I thought again and said, Why do I change my nature and personality for someone who doesn’t reciprocate. I remembered the famous couplet of Raheem in Hindi which goes like :

“Jo raheem uttam prakruti, ka kari sakat kusang
chandan vish vyapat nahi, lapte rahat bhujang”

Meaning : Rahim says bad company can not spoil someone with excellent character. As, snakes are always there on sandalwood tree, but the sandalwood never gets poisonous nor angry.

So be like that sandalwood’s personality 🙂

Helpful / Cooperative – Plain and simple. “Only good looks and unmindful chatter makes jack a non helpful person”. People with great personalities are always helpful.They help selflessly.

Do write in comments how you’d behave to the following scenarios:

Scenario 1 : Lets say you’re young, do you give your seat to a lady in a bus if the journey? Obviously yes! But what if its a 4 hour journey ? ( Time tests you here )

Scenario 2 : You’re on your first job interview. You see a dog bad hit by a car in front of you. Would you help the dog or just pass by?
Now replace the dog with your own pet. Wow, difficult, ain’t it ?
Now replace the pet with your friend.
Wow, people do have priorities when it comes to being helpful.

Scenario 3: You find $1 on the road. You give it to the needy or next homeless guy you see.
Now replace the $1 with $100. You’d still give it away.
Now replace the $100 with a gold coin. I got you thinking now!

Well, I’m not to judge and I’m not saying that there is only one correct answer to above.
What I’m trying to say is how helpful/friendly are you in “general” terms. If you’re generally helpful, people will surely notice and reciprocate when you need help. You never know when you’re going to need help, It could be in the next hour or next minute or next decade. ( That’s why in politics, no one is a friend or enemy for lifetime 🙂 )

Non Judgemental / Understanding / Tolerant

If you’re judging someone, you have a cheap mentality. Plain and simple. And most people judge others without even knowing the facts or scenario behind it. People assume and have prejudice about something or the other. A person with great personality is non judgemental. They are neutral no matter what. They don’t take sides and jump to conclusions. If fact they are least interested in being a judge.
I fail to understand that how 99.99 of humans are judgemental. Perhaps its in our nature to constantly keep judging everything around us. We judge the colour of people’s skin. We judge their weight, we judge their caste, creed and the most important, people judge based on gender! ( Mankind’s oldest judge-mentality ). In fact, mankind has come so far, that every person is judging themselves.

For a silly example, my wife keeps asking me if a dress is good for the occasion or not and before I can reply, she makes a judgement that it would not be a good fit. Its like asking and replying at the same time “How are you? Fine!”

Being non judgemental is a rare feat. If you come across this type of person, they are rare to find. This quality is so rare that you’d see or come across such people may be just once or twice a year. And if you do have someone in your relatives a person with this quality. They should be your role model. Learn from them and respect them.

Similarly, a person with great understanding and tolerance will always shine among the crowd. Don’t we have that one friend who is always non judgemental no matter how many silly things you do ?

Character – Building a great personality is all about your character. For example: Recently many people whom we thought have a great personality end up in #MeToo controversy. A person with great character always maintains a line which is never to be crossed. Their minds are stable and thoughts are clear and pure.
So how can you build a good character? Simple, don’t cross the lines of awkwardness for the person around you. It could be your friend, father, mother. Be humble( Next point ) and build a rapport ( character ).

Compassion / Humble / Kind – A kind person always feels the way others feel. A humble person is down to earth and modest. A compassionate one takes action to make the wrong right. Can you find examples out of your life where you’ve been Kind, Humble and Compassionate towards “everyone” around you. Haha, caught you with “everyone” keyword. You may be kind/humble/compassionate with your friends, family, relatives, colleagues. But what about people or things you don’t know? For example, are you compassionate towards your country and land or street dogs or birds in summer ? I leave it up to you to reflect upon it.

Some people are BORN with compassion and some people adapt to have it. A kind and humble person is always welcomed in the society as a champion. People look up to them.

A kind person is kind not because they want attention or they want to build a great personality. They are kind because they know what it feels like to be unkind. SO if you really want to build this quality in yourself, you need to change yourself. You cannot learn this unless you practice it by your heart and soul. You need to become a different person altogether.

Grateful – Most people are suffering from anxiety or depression or stress or any kind mental challenge boils down to one reason. They don’t think enough.

People ask me whom should we thank, God? I say yes, if you are a believer. And if you’re not, then Thank the nature. Thank the surroundings. Appreciate the things around you. I’m assuming that most people reading my blog are the privileged ones. They have food in their fridge and ceiling over their head. Be thankful to whomsoever or whatsoever circumstances that let you into this situation.

There was a sage who said I always thank God for whatever it comes. Once I was sick and in a lot of pain and I thank God for the sickness. I asked how come? He said, because I was sick, I remembered God more often, so may be that was God’s way of making me closer to him. I was surprised, not really about his deep connection with God, but at the way he was grateful to any situation that came upon him. He left an impact on me which I’ll never forget. Be thankful to everything that comes. I remember a saying “Any difficulty that does not kill you, makes you stronger”.

Happiness is like a dream, Sadness is like a bubble. Always be thankful that both never last forever. Life is like a pendulum, one side is happiness, and the other side is sadness. Be thankful that its how it is. At the peak of happiness, it goes towards sadness and at the peak of sadness, its surely going to take you towards happiness.

The only constant here is how you treat what comes. With gratitude.

Conclusion –

Great personality is soothing to the eye. Contagious to some extent ! People thrive to be like whom they see or admire, but give up the thought very soon. ( Perhaps its the laziness or it could be underestimating yourself).

Everyone can world to build a great personality. People with good personality are genuinely liked by the masses and they carry a “perfume ( read energy or persona )” only to inspire others. Hey – After reading all this, have I inspired you a bit ?

My sincerest advice: Take the light from that “personality candle” and shine well; Oh shine so bright you must, that fill them with glittery eyes, so that one day, you can yourself be that “personality candle” who lights another and let this tradition continue through the generations to comes, Lets together take pride in building a better race.

Working From Home For Dummies: The Beginner’s Guide

Gone are the days for the outdated, inaccurate and the rigid !

That’s what a statement like “I cannot pull up my productivity levels while working from home” is.

Fact Check : You can be at home and still remain as productive as ever; Perhaps even more!

So, what is the secret sauce that goes for a successful, highly productive ‘work-from-home’ day?

Here are some tips or suggestions :

  • Fix a corner in your home – Don’t work just anywhere. The pillows will seem inviting, but stay immune to the charms of the bed! Sit in an upright posture and don’t recline or bend too much – unless, of course, you are planning for medical leaves on grounds of back-pains and headaches. #NotComfortable
  • Get started with a fresh mind and body – A tired mind and drowsy eyes are never good ingredients for any meaningful work. Don’t just get out of bed and sit down with your laptop, still in your night dresses and with a toothbrush in hand. Have your morning cuppa, have a quick shower, and get going with a fresh and positive feel.
  • Keep societal responsibilities at an arm’s length – There’s a difference between working from home and being on leave – the sooner you realise that, the better. Unless you are actively looking to waste the day, calling over friends and/or your special one and having heart-to-heart conversations with them is an absolute no-no. In fact, don’t shout out from the top of the roof that you are working from home. Friends and relatives and acquaintances will drop in by the dozen – and that will ruin your ‘work day’.
  • Keep your manager in the loop, always – Make sure your manager understands, realizes and appreciates the fact that you’re working. Keep communicating constantly. Submit updates, talk about task roadmaps and maintain a seamless conversation channel. Don’t compare notes on the latest football scores or nail enamel shades, however!

    Tips for communicating with managers while working from home

    – Use chats for “small” communication
    – Use Slack or Google Hangouts for “better” voice/video communication, even if it’s for 2-3 mins.
    – Don’t be over-reliant on chat conversations. Use more intuitive visual tools like videos, screenshots and graphics to avoid chances of communication gaps.

    Bonus tip: Are you a coder? Don’t give in to the temptation of creating a code that will send an automated ‘Hi’ message to your manager at regular intervals!
  • The phone is your friend – You might be away from the office, but your office need not be away from you ever. If you are facing any problems or have a doubt, pick up your handset and place a call immediately. If you procrastinate on this, your time is lost, your tasks remain unfinished, and your manager won’t be a happy chappie!
  • Keep family time separate from work time – When KJo had said “it’s all about loving your parents”, he was almost certainly not talking about people working from home. Yes, keeping time out for parents and siblings, and spouse, and kids is important – but don’t siphon that time out of your working hours. Explain to them properly that professional times and personal times should never overlap. Get them to respect your “work time”. 

    Fun Tip : Keep an indicator or flag to let your family members know you’re working and/or are on client calls. They will help you and let you concentrate if they know clearly that you’re working.

    Statutory Warning: If you are male and married and your wife is calling, answer a couple of times. You do not want to go to bed with an empty stomach!

    Set a schedule for breaks for lunch and snacks – Fix regular mealtimes for your ‘work-from-home’ days, and stick to the times. If your lunch and snack times are unpredictable, that causes additional distraction.

    Example: Your mom might tell you to bring sugar, or your wife might ask you to join her for tea. You might feel that those extra 10 minutes won’t make a difference – at the end of the day, they do. If everyone at home knows your schedule, they will never disturb you.
  • The ‘we-are-both-at-home’ dilemma → If both you and your husband/wife are working from home, try to sync your schedules to match one another’s – for work, meals, and snacks (nah, no naps in between!). If the routines don’t match, don’t wait for one another. It might look odd, but it’s all for the greater good. Make it up by turning on the charm over the weekend!
  • Kick unhealthy eating habits – Don’t drown too many cups of tea or coffee while working. Control the urge to order food online from Swiggy or Zomato. Eating anything in excess without control will be bad for your health. You need to be at the pink of your health – and gorging on junk food regularly is certainly not the best way to attain that target!
  • Don’t be over flexible – Working from home implies flexible working hours, but don’t stretch this too much. Do not fall for the considerable attractions of an afternoon nap, and avoid calling up a buddy who is also working from home. Otherwise, you might end up wasting several hours, and have to work overtime to compensate for that (who wants that?!). Fix your working hours.
  • Your tired eyes need REST, not NETFLIX – The moment you are done for the day, don’t just jump on to Netflix or Prime Video or Zee5 to catch up on your favourite shows. In fact, don’t binge on Prime/Netflix at odd hours. Limit your watching time, and give your eyes the rest they deserve. Waiting for a day or three for the next episode is, in any case, more fun!
  • Be honest to yourself – Be a disciplined person.  Do not just ‘show’ that you are working, but deliver actual productivity. Give your best and you will be sorted!

Lastly, if you are, for some reason, feeling down and demotivated, download the HelloMind app and enjoy cool hypnotherapy sessions. You’ll be back on your feet – literally and metaphorically – in a matter of minutes!
Note: this post is not sponsored by HelloMind, I just happened to use it daily!

Why Banks are EVIL

My Good Friends, Wake up now and realize that banks are EVIL. Period.

The biggest EVIL which humanity is facing now is the banking system. Throughout the world.

Define Bank : The biggest white collar organized corruption system in the world.

I remember Shylock from the Merchant of Venice who wanted to stand by the bond, unless in this era, the Shylock keeps winning.

Something to ponder upon : With the maturity of digital age, credit/debit card transactions carry a charge ranging from 0.5% to 2.5%. Every time you spend something, the bank is earning. Just because governments have failed to provide a sophisticated payment processing there will be a time when each of these 2.5% cut will result in a money/economy shift from consumer or people to the bank.

Lets say : If you have a $100 currency note, use it 10000 times, the worth is still the same. ( Unless physical damage of the note which is negligible ). If you use digitally transaction of $100 for about 10000 transactions, the $100 value diminishes over those 10000 transaction each time filling the pockets of the bank.

Think deep: This is similar to radioactivity. The radiation emits particles and the element loses its actual mass. Similarly, the actual money will be gone in a few hundreds of years which will result in slavery, barter system, war and misery.

There is much to learn from the current Venezuela whose crisis is caused by nothing but banks lending and waiting to default. People don’t have food. They are eating from garbage. This is a failure of humanity and we are all part in it. We have allowed this EVIL to take share in our lives. We have becomes their slaves already.

How many of you are able to live in this era without a bank? Very few.

Government force everything via banking system for transparency but never take initiative in building a system which can oppose the current banking system. The governments which oppose are toppled and replaced with new leaders who are in line with major banks.

Common people know it well, but at a micro level they just ignore it thinking 0.5% transaction is OK since the banks give us the extra features and service. But trust me, its not OK. A fixed fee for the service is preferred rather than a percentage. Bank don’t own your share. The moment you agree upon that % share, you make the bank a partner of your wealth.

Slavery, Barter, Wars and Misery are just a few hundred years away if this continues. Everything is connected, in some way. Think about your future generation if not for yourselves. What we do today, shapes our tomorrow.

Now you know why I feel banks are so EVIL. I welcome comments and arguments.

Innovate Or Die: The Cost Of Doing NOTHING !

 

 

 

 

 

 

 

 

Life is full of magical times, but do you wait for that special ‘Kodak Moment‘ any more? When you turn on the television, do you expect the ‘Blackberry Boys‘ strutting their stuff in a commercial? While catching the latest movies or TV show on Netflix or Amazon Prime, do you come across a slogan that proclaims ‘Be Kind, Please Rewind‘? Have you seen the words ‘The Document Company‘ anywhere lately?

The answer to all of these questions would be a resounding ‘no‘ – for the companies behind these once-popular slogans have either given up their market-leadership positions, declared bankruptcy, shut up shop – or are still present, but in a considerably weakened position. According a report, a measly ~12% of the companies from 1955 Fortune 500 list managed to make it to the same list in 2014 (only 61 companies were present in both the lists). One of the very few constants in the domain of business is ‘creative destruction’ – with old players struggling to keep up as new technologies arrive and markets change, and new companies taking up their positions.

The ability and willingness to innovate play big roles in determining whether a company or a brand – no matter how strong it might be at a given point in time – will be able to survive in the long-run. The basic business models and way of operations in practically every industry keep evolving – and there are many instance of big companies not being able to keep up with the changes, and consequently, going out of business. ‘Innovate or die’ has become the watchword for businesses across the globe. Many famous companies from earlier decades have failed to integrate that elusive ‘innovation culture’ in their working, and have ceased to be relevant at present. Interestingly, the importance of ‘innovation‘ is not limited to IT companies only – and several governmental and social projects have also failed, simply because the brains behind them were not proactive enough. Here are some classic case studies of companies that had ‘ignored innovation’, chosen ‘not to do anything’, and suffered as a result:

  • Mistakes-on-demand from Blockbuster – The two main factors for sustained success in any field of business are: a) identifying future trends, and b) grabbing present opportunities. Blockbuster LLC – once the undisputed leader in the video rental industry – failed spectacularly in both. The company had 9000+ stores across the world, and well over 84000 people on its payroll in 2004 – with hardly any competition in sight. What’s more, it had the chance to acquire Netflix (the company which is most often referred to as the principal cause of Blockbuster’s demise) in 2007, with CEO Reed Hastings practically imploring Blockbuster to take over his company. A mix of complacency, myopic vision and internal board squabbles led to Blockbuster doing nothing at the time. As internet became more and more mainstream, and Netflix started offering online video-streaming options (no more ‘late fees’, no burgeoning costs on physical stores/retail locations) – Blockbuster was unable to cope up, lost customers, and collapsed in a big way. The growth of Netflix ushered in disruptive innovation, and Blockbuster was caught like a deer in headlights.

Note: John Antioco was the CEO of Blockbuster at the time it passed over the opportunity to acquire Netflix.

  • Flight nosedives for Pan Am – With not enough proactiveness and more than little nudges from unforeseen external factors – Pan American Airlines was forced to shut down operations in 1991. The company had its proverbial time under the sun for 64 years (having been started in 1927) – and at its peak, was easily the biggest player in the commercial aviation sector globally. To be fair, Pan Am was innovative enough (upto a certain point) – having overseen the flight of powerful jumbo jets and computerized reservations. However, the terrorist bombing of Flight 103 (in Scotland) resulted in considerable negative publicity for the company – which had already started to bleed as a result of the early-70s oil crisis, dwindling passenger demands, and serious overcapacity problems. The invasion of Kuwait in 1990 was probably the final death knell in the flight path of Pan Am (as oil prices rose sharply). Once the biggest name in the business, Pan American Airlines simply could not adapt to the changes in its operating environment.

Note: Apart from Pan Am, two other major airline companies – Midway Airlines and Eastern Airlines – also shut up shop in 1991.

  • Picture-not-perfect for Eastman Kodak – One of the classic cases of how years of inaction can kill off a perfectly good business. Founded in September 1888, Kodak went from strength to strength right through the previous century – as the popularity of its cameras and films spiked. Remarkably, the company had the chance to move into digital photography as well – with an employee (Steve Sasson) having created the world’s first digital camera way back in 1975. Instead of jumping on the opportunity, those up top at Kodak totally ignored it – due to their failure to understand that digital photography was the future, and a reluctance to ‘cannibalise’ the sales of their existing lineup of cameras. To further complicate matters, Fuji started to undercut Kodak with its lower-price films – while Polaroid started taking away the market with ‘instant photos’. Kodak tried its bit to stay in the game with the Advantix Preview camera system (>$500 million was spent), but the results were disastrous. Remarkably, the company simply chose to stay in denial for many years – as film cameras grew obsolete, and digital imaging became mainstream. The struggles continued, and Kodak was left with no options other than to file for bankruptcy in 2012.

Note: Photography is not just about films and cameras – and that’s the biggest thing that Kodak could not understand. If the company had managed to position itself as a player in the ‘visual storytelling’ business, it might well have been still flourishing. As it were, the digital age just passed Kodak by.

  • (Dis)Connecting People: The fall of Nokia – Last year’s Nokia smartphones have done reasonably well – but the company is nowhere near replicating its halcyon days in the late-90s and the early-’00s. At the time, no one made better mobile phone hardware than Nokia – and the Finnish company had almost no competition to be worried about. What’s more, the company had been surprisingly agile right through its history – having moved in and out of several lines of business, identifying telecom as the focal point, and even bringing out the first smartphones in the world (the Symbian Series 60 handsets) in 2002. In fact, the Nokia Communicator was launched as early as 1996. However, the company dithered while deciding whether to join the Windows Phone platform – and more importantly, it continued to believe that hardware was the most important element in a mobile device – while software wasn’t something worth too much thinking. This short-sightedness is precisely what that led Nokia to the brink – with newer players like Apple and Android showcasing the value of mobile applications, and how a handset can do much more that only send/receive calls and text messages. In essence, Nokia was not quite in favour of doing the necessary transition – and was sadly mistaken in its belief of being able to catch up with smartphone vendors later. Microsoft acquired Nokia in September 2013 (a ‘monumental mistake’), and sold the mobile assets in 2016. The belated attempts to use the Android platform cannot mask over the heavy price that Nokia had to pay for not innovating – properly and in time.

Note: The squeeze from the high-end smartphone models and the low-end developing markets (with brands like Huawei and HTC joining the fold) well and truly stifled Nokia.

  • Yahoo! The fall of the mighty – For a company that survived the big dot com bust in 2000 and had ~10X increase in sales in the 2001-2008 period, the fall was – let’s just say – unforeseen. The tale of Yahoo! Is one of a series of missed opportunities, and a futile determination to stick to being a web portal – at a time when its principal rivals were turning to search, or becoming social media giants (or, for that matter, better news aggregators). Unbelievable as it might seem now, Yahoo! messed up chances to acquire Google (Terry Semel, the CEO at the time refused to agree with the $3 billion price) in 2002, and Facebook (the deal would have gone through if the offer had been even $0.1 billion higher) – while a great takeover offer from Microsoft was also scorned at (the bid of $44.6 billion was deemed as too low). The inputs from a string of CEOs ill-equipped to save the sinking ship did not help matters – and Marissa Mayer’s ill-advised (and outrageously overvalued) acquisition of Tumblr was yet another gross mistake. At one point of time, Yahoo! released 24 different company descriptions in 24 years – clearly indicating a lack of focus. A failure to make it big as a search engine (a deal was struck with Bing in 2009), poor performance as a social media site, and the general drop in popularity of web portals ensured that Yahoo! had little chances of a comeback.

Note: With Flickr, Yahoo also had the opening to make a Instagram-like photo sharing portal (well before Instagram!). That opportunity was glossed over too.

Taking A Break…

Even half a decade back, a ‘family lunch’ meant just that – everyone stepping out together to a nice restaurant. With the growth of food tech in general, and food delivery apps in particular – it has become easier than ever for the average Joe to order food without leaving his comfy couch. Restaurants, irrespective of their size, have also realized that they need to be a member of these services (Swiggy, Foodpanda, Zomato, etc.) to remain profitable. By April 2016, the number of active users of the Swiggy app had crossed the 1 million mark.

And Back…

  • Unused innovations at Xerox – If you do not innovate, you die. If you do innovate but then take no tangible action on your innovations, you die too. Xerox – the once-immensely popular print and document processing service provider – is one of the best examples of the latter. Its ‘914 photocopier’ was a roaring success, there were no dearth of resources, and ‘scientific excellence’ was something that the company became renowned for. Established in 1970, Xerox’s Palo Alto Research Center (PARC) threw up a series of top-notch innovations – right from graphical user interfaces and laser printing, to PC prototypes, LANs and mouse – over the next three decades. Sadly though, Xerox never grasped the fact that it could move out of the ‘office photocopier’ business, and become a name to reckon with in the overall computing industry. The company just sat on its valuable innovations, and gave them away to competitors (Microsoft, HP and Apple were some of the companies that benefited from Xerox’s technologies). In 2000, the share price of Xerox had dropped to below $4 – and many short-term debts and other problems had piled up. Another tragic tale of lost opportunities.

Note: According to recent reports, Xerox will be taken over by Fujifilm. The deal will be worth $6.1 billion.

  • Blackberry fell off a cliff – The rise and fall of Blackberry (Research-in-Motion) has a lot in common with that of Nokia. Once considered the ‘ultimate smartphone’, Blackberry simply got too comfortable with its heady success – and failed to look out for the technological disruptions heading towards the mobile platform. Company co-founder Michael Lazaridis once famously said ‘I don’t get this’, while pointing at an all-touchscreen handset – a quote indicative of the tunnel vision that the company suffered from. Indeed, the management could never think of a smartphone as anything more than a mobile phone with a QWERTY keypad, decent network connectivity, options for push email (a USP of Blackberry phones) and robust security features. The world had, however, moved on – and by the later years of last decade, both Apple and Google had started to churn out handsets that qualified as ‘all-round smart devices’. The biggest point of difference was the third-party app support – with the Blackberry App World remaining a pathetic distant cousin of the App Store and the Play Store. Odd product choices damaged the situation further – with the weird Blackberry Passport having few takers. The first Blackberry touch-based smartphone (running on Blackberry 10) came out six years after the launch of the first-generation iPhone. Blackberry Messenger (BBM) was, on the other hand, replaced by WhatsApp by most users. Innovation and implementation have to be fast – and Blackberry missed out in a big way. From being the undisputed market leader, the brand is presently flirting with irrelevancy (0.0482% market share last year).

Note: In late-2016, Blackberry handed over its hardware-making licenses to TCL. To be fair, last year’s TCL Blackberry KeyOne did fairly well in terms of sales.

  • Enron ran out of energy – A mixture of innovation shortcomings and unethical financial practices spelt doom for Enron (founded in 1985) – which had once been listed as one of the top 6 energy companies in the world. By 2000, Enron was in the list of top Fortune 500 companies (peaking at number 7) – and was widely viewed as the most ‘innovative’ company in the United States. Soon after though, things started to go pear-shaped for the company – firstly with the broadband telecom networks that caused big losses, and then with the rapidly falling market capitalization figures following the recession at the turn of the century. Instead of coming up with solid plans to tide over the problems and make a smooth transition, all that Enron did at the time was hide/overstate its actual earnings – all under the watch of the then-CEO Jeffrey Skilling. It later came to light that the company had been inflating its income since 1997 (by close to $600 million). From a high of $90.56 in 2000, Enron’s share price tumbled to $0.26 in December 2001. The company had the base and the resources to tackle the problems and stay innovative – but chose to go with underhand practices. The infamous ‘Enron Scandal’ was the final nail in the company’s coffin.

Note: Arthur Andersen, the firm that had famously tried to destroy Enron’s audit documents to cover up losses, made a comeback in 2014, with ‘Andersen Tax’.

  • Posts stop for USPS – The United States Postal Service presents yet another case of ‘business inertia’. It has been in existence since 1775 – and has witnessed huge volumes of posts and document transfers in the previous century. Over the years, USPS has been innovative enough – taking the American postal system to higher efficiency and convenience. However, it has not been able to keep up with the current age of digital, paperless communications and smarter service providers – as rivals like UPS and DHL have have grown and consolidated their positions. USPS, meanwhile, have hardly done anything to retain its competitiveness – and the unfavourable government regulations have not helped either. Postal services as a whole are falling behind – USPS, with its outdated services, are, expectedly, suffering. Faxes, emails, text messages have all combined to bring down the dependence of people on snail mails drastically.

Note: In a bid to cut down on costs, many locations of the USPS have been closed down in recent years.

  • Fading of Borders – Bookstores are good. And there was a time, when there were none better than the Borders Group – which started out from Ann Arbor (Michigan) in 1971. Throughout the US, there were superstores – and the company went for international expansion, with stores in Canada, Singapore, Australia, New Zealand and the United States. Sometime in the 90s though, the popularity of the Borders bookstores started falling – and ironically, the ‘size advantage’ that it had was what that turned against them. In other words, the huge bookstores – established on prime real estate locations at hefty charges – were no longer viable, simply because there were not enough sales. The need of the hour was prompt innovation – which, in this case, meant moving on to online sales of books (just like principal rival Barnes & Noble did). Borders did not consider the fact that the ‘traditional way of buying books’ was fast going out of fashion – and curiously, invested more on expanding their physical stores. No heed was paid to the opportunity of creating an ebook reader like Nook or Kindle either. The idea of moving to CD/DVD sales just as the world was warming up to digital music did not make much sense – while outsourcing book-selling rights to Amazon did not benefit the company. The widespread economic recession in 2008-09 was a big blow, and a couple of years later, the company was liquidated (with almost 11000 employees laid off).

Note: When Borders belatedly turned its attentions to ebooks, Cruz and Kobo were some of the devices it created ebooks for. The attempt was half-baked, the readers were not popular, and the Border ebooks failed.

Time for another break…

Unwillingness to innovate – or a failure to innovate ‘correctly’ – is a problem that bugs the public sector as well. There are many instances of governmental bodies planning perfectly good projects – which flop due to inadequate or improper innovations (i.e., poor execution). There are two broad reasons behind the failure of government-initiated innovations:

  1. Fear of failure – While the margins for error in the private sector are also decreasing, entrepreneurs still feel that they can take the occasional risks to take their companies forward. In the public sector though, a single mistake can lead to huge losses and probable firing. Staying ‘safe’, and well away from (potentially rewarding) risks is viewed as the better option.
  2. Detached from reality – The greater the bureaucracy in a government, the more is the chance of senior-level decision-makers being detached of the actual situations at the grassroot levels. As such, they can greenlight innovative drives that might have worked well in an ‘ideal’ economy – but fall flat due to the many existing bottlenecks. Unless the person/group of people have updated, real-world knowledge, innovations – however well-intentioned – will fail.

Back again..

  • Tower Records come tumbling down – Another flourishing company that was brought to its knees by the typical ‘big company syndrome’. From Elton John to Colin Hanks (who made the ‘All Things Must Pass’ documentary as a tribute to Tower Records) – celebrities and general public alike were big fans of these physical music stores. The collections and variety were impressive – and music could also be ordered through the stores. Founded by Russ Solomon, Tower breezed through the 80s and the 90s with high sales and very impressive revenues. However, no one from the company realized in time that Tower Records was becoming too big for its own good – with its aggressive expansion plans. As internet grew and digital music became the go-to option for more and more people, the large retail stores grew non-viable. In addition, the competition with big players like Walmart and Best Buy (who started giving out hefty discounts on music records) hastened the end for Tower Records. A combination of digital platforms like iTunes and Napster, along with indiscriminate expansions, killed off what was – at one time – a market leader in the music industry. Tower Records filed for bankruptcy in 2004 and 2006.

Note: Illegal music downloads are causing heavy damages to the music stores. For Tower Records, an inability and an accompanying unwillingness to adapt to the changing environment, made the difference.

  • General Motors stutters – From being top of the class to going bankrupt (in 2009) – the 101-year old journey of General Motors (‘old GM’) makes for an interesting read. By 1954, the company had a whopping 54% share in vehicle market of North America (in 2009, that figure had dropped to <20%). The need to innovate and improve was completely bypassed by GM – with the changing customer needs & preferences, and the latest automotive technologies being reduced to footnotes. Over time, the vehicles that GM turned out came to be viewed as outdated and uncompetitive (the time to make them was also inordinately high). Upstart competitors started to eat away at the market – and the financial policies taken by the company (particularly since 2006) were mostly poor. Moreover, the infrastructure involved huge amounts of fixed costs (unlike many of its rivals) – and as demands slackened, the company still had to bear heavy expenses. The acquisition of Fiat was poorly handled. However, the standout ‘failure to innovate’ factor for GM would be the killing of the EV1 electric car. There is a lot of buzz over autonomous cars at present – and GM could have had a huge headstart if it had persisted with the EV1.

Note: ‘New GM’ came into being in 2009. It bought many of the assets (and the ‘General Motors’ brand name) from the now-defunct ‘old GM’.

Food For Thought…

Innovation is something that encompasses nearly every facet of our lives. It would be a folly to consider its scope limited to businesses. For instance, the importance of social innovation is steadily increasing – with equity, fairness, social inclusion and collective well-being being some of its key elements. Just like a company suffers if it is not proactive enough, a society stagnates if ‘social innovations’ are ignored.

The Buck Does Not Stop Here

There are many other instances of well-known brands getting caught up in a time-wrap, failing to innovate as per circumstances, and facing failure. From Napster, Abercrombie & Fitch and Polaroid (which, incidentally, was one of the ‘Kodak-killers’), to Radio Shack, Toys-R-Us, MySpace and Pets.com – there is no dearth of businesses that were flourishing – only to be overtaken by competitors later. Remember the Motorola RAZR? It was a breakthrough device at its time – but its popularity was short-lived.

The Lessons Learnt

So, why do companies stay away from the required innovations, even when they have the brains and the means to move with the changing times? The reasons can be multiple – right from a reluctance to make the necessary additional investments, an over-reliance on strategies/products that were successful earlier, and not being prepared for sweeping market changes (more often than not, caused by technological advances). There are cases of companies that are doing well getting into a comfort zone…a veritable ‘innovation blind spot’ – and failing to pay heed to warning signs.

The biggest mistake that all of the companies listed here (and many others) made was to try and find the ‘one best way’ to do business – a way that will stand the test of time. However, there is no such holy grail of operating. Unless a brand transitions itself over time and adopts innovations (i.e., embraces an ‘innovation culture’) – the act of not doing anything can prove to be very costly.

It has been proven time and time again that status quo does not work in the business field. Innovate or perish – after all, that’s the name of the game!